Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing - John M. McCann - Books - Springer - 9789401057462 - October 6, 2012
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John M. McCann
Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 1990 edition

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This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

224 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 6, 2012
ISBN13 9789401057462
Publishers Springer
Pages 224
Dimensions 155 × 235 × 13 mm   ·   344 g
Language English  

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