Deceptive Advertising: Behavioral Study of A Legal Concept - Routledge Communication Series - Jef Richards - Books - Taylor & Francis Inc - 9780805806496 - April 1, 1990
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Jef Richards
Deceptive Advertising: Behavioral Study of A Legal Concept - Routledge Communication Series 1st edition

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This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.

264 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 1990
ISBN13 9780805806496
Publishers Taylor & Francis Inc
Pages 258
Dimensions 152 × 229 × 19 mm   ·   599 g
Language English  

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