Television and Political Advertising: Volume I: Psychological Processes - Routledge Communication Series - University of North Carolina at Chapel Hill - Books - Taylor & Francis Inc - 9780805806557 - October 1, 1991
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University of North Carolina at Chapel Hill
Television and Political Advertising: Volume I: Psychological Processes - Routledge Communication Series 1st edition

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Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. Suitable for researchers in advertising, communication, and consumer psychology, this title helps define future work on the relationship between television, politics, and the mind of the voter.

376 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 1991
ISBN13 9780805806557
Publishers Taylor & Francis Inc
Pages 378
Dimensions 152 × 229 × 25 mm   ·   771 g
Language English  
Editor Biocca, Frank

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