Television and Political Advertising: Volume Ii: Signs, Codes, and Images - Routledge Communication Series - Frank Biocca - Books - Taylor & Francis Inc - 9780805806625 - October 1, 1991
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Frank Biocca
Television and Political Advertising: Volume Ii: Signs, Codes, and Images - Routledge Communication Series 1st edition

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Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. This title covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

280 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 1991
ISBN13 9780805806625
Publishers Taylor & Francis Inc
Pages 280
Dimensions 152 × 229 × 18 mm   ·   612 g
Language English  
Editor Biocca, Frank

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