Agenda Setting: Readings on Media, Public Opinion, and Policymaking - Routledge Communication Series - - Books - Taylor & Francis Inc - 9780805808414 - June 1, 1991
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Agenda Setting: Readings on Media, Public Opinion, and Policymaking - Routledge Communication Series 1st edition

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The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

320 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 1991
ISBN13 9780805808414
Publishers Taylor & Francis Inc
Pages 320
Dimensions 156 × 235 × 17 mm   ·   486 g
Language English  
Editor McCombs, Maxwell E.
Editor Protess, David

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