New infotainment Technologies in the Home: Demand-side Perspectives - Routledge Communication Series - Ruby Roy Dholakia - Books - Taylor & Francis Inc - 9780805816266 - March 1, 1996
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Ruby Roy Dholakia
New infotainment Technologies in the Home: Demand-side Perspectives - Routledge Communication Series 1st edition

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Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home, this text examines how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers.

304 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 1, 1996
ISBN13 9780805816266
Publishers Taylor & Francis Inc
Pages 300
Dimensions 152 × 229 × 20 mm   ·   658 g
Language English  
Editor Dholakia, Nikhilesh
Editor Dholakia, Ruby Roy
Editor Mundorf, Norbert

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