Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy - - Books - Taylor & Francis Inc - 9780805817300 - May 1, 2001
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy 1st edition

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This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

466 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 1, 2001
ISBN13 9780805817300
Publishers Taylor & Francis Inc
Pages 466
Dimensions 152 × 229 × 37 mm   ·   1.02 kg
Language English  
Editor Olson, Jerry C.
Editor Reynolds, Thomas J.

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