Social Marketing: Theoretical and Practical Perspectives - Goldberg - Books - Taylor & Francis Inc - 9780805824995 - May 1, 1997
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Goldberg
Social Marketing: Theoretical and Practical Perspectives 1st edition

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This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.

480 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 1, 1997
ISBN13 9780805824995
Publishers Taylor & Francis Inc
Pages 474
Dimensions 159 × 242 × 29 mm   ·   822 g
Language English  
Editor Fishbein, Martin
Editor Goldberg, Marvin E.
Editor Middlestadt, Susan E.

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