Research in Media Promotion - Routledge Communication Series - Susan Tyler Eastman - Books - Taylor & Francis Inc - 9780805833829 - August 1, 2000
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Susan Tyler Eastman
Research in Media Promotion - Routledge Communication Series 1st edition

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This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.

384 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 1, 2000
ISBN13 9780805833829
Publishers Taylor & Francis Inc
Pages 378
Dimensions 157 × 236 × 30 mm   ·   750 g
Language English  
Editor Eastman, Susan Tyler

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