Underwriting 101: Selling College Radio - Routledge Communication Series - Shyrl L. Plum - Books - Taylor & Francis Inc - 9780805836523 - August 1, 2000
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Shyrl L. Plum
Underwriting 101: Selling College Radio - Routledge Communication Series 1st edition

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This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 1, 2000
ISBN13 9780805836523
Publishers Taylor & Francis Inc
Pages 218
Dimensions 150 × 220 × 20 mm   ·   522 g
Language English  

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