Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors - Routledge Communication Series - Allan J. Kimmel - Books - Taylor & Francis Inc - 9780805838763 - October 1, 2003
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Allan J. Kimmel
Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors - Routledge Communication Series 1st edition

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Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2003
ISBN13 9780805838763
Publishers Taylor & Francis Inc
Pages 268
Dimensions 152 × 230 × 18 mm   ·   390 g
Language English  

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