Contemporary Consumption Rituals: A Research Anthology - Marketing and Consumer Psychology Series - - Books - Taylor & Francis Inc - 9780805842043 - October 1, 2003
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Contemporary Consumption Rituals: A Research Anthology - Marketing and Consumer Psychology Series 1st edition

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An interdisciplinary anthology of consumption rituals. This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals. Will be of interest to consumer psych,communications, marketing & business.

360 pages, bibliographical references , index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2003
ISBN13 9780805842043
Publishers Taylor & Francis Inc
Pages 360
Dimensions 152 × 229 × 21 mm   ·   657 g
Language English  
Editor Lowrey, Tina M.
Editor Otnes, Cele C.

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