Advertising to Children on TV: Content, Impact, and Regulation - Barrie Gunter - Books - Taylor & Francis Inc - 9780805844887 - August 16, 2004
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Barrie Gunter
Advertising to Children on TV: Content, Impact, and Regulation 1st edition

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The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 16, 2004
ISBN13 9780805844887
Publishers Taylor & Francis Inc
Pages 224
Dimensions 152 × 229 × 19 mm   ·   570 g
Language English  

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