Contemporary Consumption Rituals: A Research Anthology - Marketing and Consumer Psychology Series - Cele C Otnes - Books - Taylor & Francis Inc - 9780805847796 - October 1, 2003
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Contemporary Consumption Rituals: A Research Anthology - Marketing and Consumer Psychology Series 1st edition

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An interdisciplinary anthology of consumption rituals. This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals. Will be of interest to consumer psych,communications, marketing & business.


360 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2003
ISBN13 9780805847796
Publishers Taylor & Francis Inc
Pages 358
Dimensions 152 × 229 × 18 mm   ·   499 g
Language English  
Editor Lowrey, Tina M.
Editor Otnes, Cele C.

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