Diversity in Advertising: Broadening the Scope of Research Directions - Jerome D Williams - Books - Taylor & Francis Inc - 9780805847949 - February 23, 2004
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Jerome D Williams
Diversity in Advertising: Broadening the Scope of Research Directions 1st edition

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The successful advertisers of the 21st century must understand the importance of diversity in American Society. A number of characteristics must be considered such as: gender, age, ethnicity, sexual orientation, etc. Today over a quarter of Americans ide

472 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 23, 2004
ISBN13 9780805847949
Publishers Taylor & Francis Inc
Pages 472
Dimensions 236 × 160 × 33 mm   ·   866 g
Language English  
Editor Lee, Wei-Na
Editor Williams, Jerome D.

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