Sports Marketing and the Psychology of Marketing Communication - Kahle - Books - Taylor & Francis Inc - 9780805848267 - February 10, 2004
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Kahle
Sports Marketing and the Psychology of Marketing Communication 1st edition

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This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

408 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 10, 2004
ISBN13 9780805848267
Publishers Taylor & Francis Inc
Pages 474
Dimensions 152 × 229 × 30 mm   ·   725 g
Language English  
Editor Kahle, Lynn R.
Editor Riley, Chris

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