The Evolutionary Bases of Consumption - Marketing and Consumer Psychology Series - Gad Saad - Books - Taylor & Francis Inc - 9780805851496 - February 5, 2007
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Gad Saad
The Evolutionary Bases of Consumption - Marketing and Consumer Psychology Series 1st edition

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The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a cap

360 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 5, 2007
ISBN13 9780805851496
Publishers Taylor & Francis Inc
Pages 360
Dimensions 237 × 161 × 24 mm   ·   608 g
Language English  

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