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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World 1st edition
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
574 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 13, 2005 |
| ISBN13 | 9780805851540 |
| Publishers | Taylor & Francis Inc |
| Pages | 574 |
| Dimensions | 161 × 238 × 34 mm · 946 g |
| Language | English |
| Editor | Haugtvedt, Curtis P. (The Ohio State University, Columbus, USA) |
| Editor | Machleit, Karen A. |
| Editor | Yalch, Richard |