Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World - Haugtvedt - Books - Taylor & Francis Inc - 9780805851557 - January 13, 2005
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Haugtvedt
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World 1st edition

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This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac

574 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 13, 2005
ISBN13 9780805851557
Publishers Taylor & Francis Inc
Pages 574
Dimensions 155 × 232 × 34 mm   ·   814 g
Language English  
Editor Haugtvedt, Curtis P. (The Ohio State University, Columbus, USA)
Editor Machleit, Karen A.
Editor Yalch, Richard

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