Creating Images and the Psychology of Marketing Communication - - Books - Taylor & Francis Inc - 9780805852165 - January 17, 2006
In case cover and title do not match, the title is correct

Creating Images and the Psychology of Marketing Communication 1st edition

Price
$ 140.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 1 - 13

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

440 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 17, 2006
ISBN13 9780805852165
Publishers Taylor & Francis Inc
Pages 442
Dimensions 150 × 220 × 20 mm   ·   980 g
Language English  
Editor Kahle, Lynn R.
Editor Kim, Chung-Hyun

Mere med samme udgiver