Applying Social Cognition to Consumer-Focused Strategy - Advertising and Consumer Psychology Series - - Books - Taylor & Francis Inc - 9780805855203 - July 28, 2005
In case cover and title do not match, the title is correct

Applying Social Cognition to Consumer-Focused Strategy - Advertising and Consumer Psychology Series 1st edition

Price
$ 140.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 1 - 13

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.

832 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 28, 2005
ISBN13 9780805855203
Publishers Taylor & Francis Inc
Pages 414
Dimensions 154 × 233 × 28 mm   ·   930 g
Language English  
Editor Herr, Paul M.
Editor Kardes, Frank R.

Mere med samme udgiver