Visual Marketing: From Attention to Action - Marketing and Consumer Psychology Series - - Books - Taylor & Francis Inc - 9780805862928 - September 19, 2007
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Visual Marketing: From Attention to Action - Marketing and Consumer Psychology Series 1st edition

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Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

328 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 19, 2007
ISBN13 9780805862928
Publishers Taylor & Francis Inc
Pages 320
Dimensions 162 × 229 × 23 mm   ·   750 g
Language English  
Editor Pieters, Rik
Editor Wedel, Michel

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