Your Ad Here: The Cool Sell of Guerrilla Marketing - Postmillennial Pop - Michael Serazio - Books - New York University Press - 9780814745472 - April 5, 2013
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Michael Serazio
Your Ad Here: The Cool Sell of Guerrilla Marketing - Postmillennial Pop

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Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.

224 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 5, 2013
ISBN13 9780814745472
Publishers New York University Press
Pages 237
Dimensions 237 × 158 × 22 mm   ·   508 g

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