Your Ad Here: The Cool Sell of Guerrilla Marketing - Postmillennial Pop - Michael Serazio - Books - New York University Press - 9780814785904 - April 5, 2013
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Michael Serazio
Your Ad Here: The Cool Sell of Guerrilla Marketing - Postmillennial Pop

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Investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion.

224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 5, 2013
ISBN13 9780814785904
Publishers New York University Press
Pages 237
Dimensions 153 × 228 × 17 mm   ·   370 g

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