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Authentic™: The Politics of Ambivalence in a Brand Culture - Critical Cultural Communication Sarah Banet-Weiser
Authentic™: The Politics of Ambivalence in a Brand Culture - Critical Cultural Communication
Sarah Banet-Weiser
Argues that brands are about culture as much as they are about economics
279 pages, 28 halftones
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 15, 2012 |
| ISBN13 | 9780814787137 |
| Publishers | New York University Press |
| Pages | 279 |
| Dimensions | 152 × 229 × 23 mm · 499 g |
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