Authentic™: The Politics of Ambivalence in a Brand Culture - Critical Cultural Communication - Sarah Banet-Weiser - Books - New York University Press - 9780814787137 - October 15, 2012
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Authentic™: The Politics of Ambivalence in a Brand Culture - Critical Cultural Communication

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Argues that brands are about culture as much as they are about economics


279 pages, 28 halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 2012
ISBN13 9780814787137
Publishers New York University Press
Pages 279
Dimensions 152 × 229 × 23 mm   ·   499 g

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