Authentic™: The Politics of Ambivalence in a Brand Culture - Critical Cultural Communication - Sarah Banet-Weiser - Books - New York University Press - 9780814787144 - October 15, 2012
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Sarah Banet-Weiser
Authentic™: The Politics of Ambivalence in a Brand Culture - Critical Cultural Communication

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Argues that brands are about culture as much as they are about economics

279 pages, 28 halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 15, 2012
ISBN13 9780814787144
Publishers New York University Press
Pages 279
Dimensions 159 × 225 × 17 mm   ·   442 g

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