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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption - Routledge Interpretive Marketing Research 1st edition
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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption - Routledge Interpretive Marketing Research
This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.
248 pages, 10 Line drawings, black and white; 38 Halftones, black and white; 8 Tables, black and whi
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 25, 2019 |
| ISBN13 | 9780815396352 |
| Publishers | Taylor & Francis Inc |
| Pages | 268 |
| Dimensions | 242 × 164 × 16 mm · 574 g |
| Language | English |
| Editor | Batat, Wided (B&C Consulting Group) |
