The Economics and Financing of Media Companies: Second Edition - Robert G. Picard - Books - Fordham University Press - 9780823232567 - May 24, 2011
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Robert G. Picard
The Economics and Financing of Media Companies: Second Edition 2 Rev edition

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Using contemporary examples from American and global media companies, this book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms.

270 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 24, 2011
ISBN13 9780823232567
Publishers Fordham University Press
Pages 286
Dimensions 159 × 236 × 19 mm   ·   521 g
Language English  

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