The Economics and Financing of Media Companies: Second Edition - Robert G. Picard - Books - Fordham University Press - 9780823232574 - May 24, 2011
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Robert G. Picard
The Economics and Financing of Media Companies: Second Edition 2 Revised edition

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Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

270 pages, black & white tables, figures, charts

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 24, 2011
ISBN13 9780823232574
Publishers Fordham University Press
Pages 286
Dimensions 152 × 228 × 16 mm   ·   385 g
Language English  

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