Library Marketing and Communications: Strategies to Increase Relevance and Results - Cordelia Anderson - Books - American Library Association - 9780838947999 - September 1, 2020
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Cordelia Anderson
Library Marketing and Communications: Strategies to Increase Relevance and Results

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Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.

176 pages, 1 illustration

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2020
ISBN13 9780838947999
Publishers American Library Association
Pages 176
Dimensions 229 × 153 × 11 mm   ·   244 g

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