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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting Kenneth D. Lawrence-Ronald K. Klimberg
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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting
Kenneth D. Lawrence-Ronald K. Klimberg
Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.
208 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 16, 2011 |
| ISBN13 | 9780857249593 |
| Publishers | Emerald Publishing Limited |
| Pages | 208 |
| Dimensions | 158 × 237 × 21 mm · 494 g |
| Language | English |
| Series Editor | Lawrence, Kenneth D. |
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