Developing a Professional Sales Force: A Guide for Sales Trainers and Sales Managers - David A. Stumm - Books - ABC-CLIO - 9780899301761 - November 12, 1986
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David A. Stumm
Developing a Professional Sales Force: A Guide for Sales Trainers and Sales Managers

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Drawing on 25 years of experience as a salesman, sales manager, and training consultant, David Stumm provides a thoughtful analysis of the sales training process--where it succeeds, why it fails, and what is lacking in current practice--and presents field-tested techniques for creating an effective training program.

234 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 12, 1986
ISBN13 9780899301761
Publishers ABC-CLIO
Pages 234
Dimensions 154 × 14 × 230 mm   ·   512 g
Language English  

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