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Cable TV Advertising: In Search of the Right Formula Rajeev Batra
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Cable TV Advertising: In Search of the Right Formula
Rajeev Batra
This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future.
199 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 19, 1989 |
| ISBN13 | 9780899304069 |
| Publishers | ABC-CLIO |
| Pages | 199 |
| Dimensions | 158 × 239 × 21 mm · 526 g |
| Language | English |
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