Marketing Issues in Transitional Economies - Rajeev Batra - Books - Springer - 9780792384984 - August 31, 1999
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Rajeev Batra
Marketing Issues in Transitional Economies 1999 edition

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As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.

287 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 31, 1999
ISBN13 9780792384984
Publishers Springer
Pages 287
Dimensions 155 × 235 × 19 mm   ·   612 g
Language English  
Editor Batra, Rajeev

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