Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries - Jean J. Boddewyn - Books - Bloomsbury Publishing Plc - 9780899307237 - August 30, 1992
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Jean J. Boddewyn
Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries

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This global study of advertising self-regulation explores the spread of this social-control institution through a discussion of its relative strengths and weaknesses, a reporting of several surveys conducted by the author, and 38 country profiles.

254 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 30, 1992
ISBN13 9780899307237
Publishers Bloomsbury Publishing Plc
Pages 272
Dimensions 166 × 242 × 21 mm   ·   603 g
Language English  

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