Marketing Exchange Transactions and Relationships - Frank Houston - Books - Bloomsbury Publishing Plc - 9780899307350 - September 21, 1992
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Frank Houston
Marketing Exchange Transactions and Relationships

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The American Marketing Association defines marketing as an exchange process. Marketing Exchange Transactions and Relationships will appeal to marketing faculty and the advanced marketing student in addition to marketing managers.

192 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 21, 1992
ISBN13 9780899307350
Publishers Bloomsbury Publishing Plc
Pages 192
Dimensions 148 × 218 × 18 mm   ·   403 g
Language English  

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