Marketing Exchange Relationships, Transactions, and Their Media - Frank Houston - Books - ABC-CLIO - 9780899308098 - January 26, 1994
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Frank Houston
Marketing Exchange Relationships, Transactions, and Their Media

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This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.

336 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 26, 1994
ISBN13 9780899308098
Publishers ABC-CLIO
Pages 336
Dimensions 156 × 234 × 19 mm   ·   644 g
Language English  

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