International Consumer Behavior: Its Impact on Marketing Strategy Development - A. Coskun Samli - Books - Bloomsbury Publishing Plc - 9780899308838 - March 21, 1995
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A. Coskun Samli
International Consumer Behavior: Its Impact on Marketing Strategy Development

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This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.

208 pages, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 21, 1995
ISBN13 9780899308838
Publishers Bloomsbury Publishing Plc
Pages 208
Dimensions 155 × 235 × 21 mm   ·   421 g
Language English  

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