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Information-Driven Marketing Decisions: Development of Strategic Information Systems A. Coskun Samli
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Information-Driven Marketing Decisions: Development of Strategic Information Systems
A. Coskun Samli
Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data — all in a clear, systematic presentation that marketing managers will understand and benefit from immediately.
216 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 13, 1996 |
| ISBN13 | 9780899309767 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 216 |
| Dimensions | 156 × 235 × 15 mm · 489 g |
| Language | English |
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