Total Quality Marketing: The Key to Regaining Market Shares - Allan Reddy - Books - Bloomsbury Publishing Plc - 9780899308937 - September 30, 1994
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Allan Reddy
Total Quality Marketing: The Key to Regaining Market Shares

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Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.

200 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 1994
ISBN13 9780899308937
Publishers Bloomsbury Publishing Plc
Pages 200
Dimensions 152 × 229 × 15 mm   ·   485 g
Language English  

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