The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications - Allan Reddy - Books - ABC-CLIO - 9781567200720 - July 16, 1997
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Allan Reddy
The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications 2nd Printing edition

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Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing.

176 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 1997
ISBN13 9781567200720
Publishers ABC-CLIO
Pages 176
Dimensions 157 × 237 × 18 mm   ·   385 g
Language English  

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