Experiment-Research Methodology in Marketing: Types and Applications - Gordon Patzer - Books - Bloomsbury Publishing Plc - 9780899309606 - March 20, 1996
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Gordon Patzer
Experiment-Research Methodology in Marketing: Types and Applications

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An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship.

240 pages, glossary, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 20, 1996
ISBN13 9780899309606
Publishers Bloomsbury Publishing Plc
Pages 232
Dimensions 156 × 235 × 22 mm   ·   535 g
Language English  

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