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Using Secondary Data in Marketing Research: United States and Worldwide Gordon Patzer
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Using Secondary Data in Marketing Research: United States and Worldwide
Gordon Patzer
Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data.
184 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 18, 1995 |
| ISBN13 | 9780899309613 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 184 |
| Dimensions | 156 × 235 × 14 mm · 381 g |
| Language | English |
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