The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications - Richard B. Higgins - Books - Bloomsbury Publishing Plc - 9780899309880 - June 30, 1996
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Richard B. Higgins
The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications

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Higgins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders.

200 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 1996
ISBN13 9780899309880
Publishers Bloomsbury Publishing Plc
Pages 200
Dimensions 152 × 229 × 15 mm   ·   421 g
Language English  

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