The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications - Richard B. Higgins - Books - Bloomsbury Publishing Plc - 9781567205961 - March 30, 2002
In case cover and title do not match, the title is correct

Richard B. Higgins
The Search for Corporate Strategic Credibility: Concepts and Cases in Global Strategy Communications New edition

Price
$ 62.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 12 - 18

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Higgins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders.

200 pages, bibliography, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 30, 2002
ISBN13 9781567205961
Publishers Bloomsbury Publishing Plc
Pages 200
Dimensions 156 × 235 × 15 mm   ·   308 g
Language English  

Mere med samme udgiver

See all of Richard B. Higgins ( e.g. Hardcover Book and Paperback Book )