Heirloom Cultures and Heritage Branding: The Creamy Case of Icelandic Skyr - Elements in Critical Heritage Studies - Hafstein, Valdimar Tr. (University of Iceland) - Books - Cambridge University Press - 9781009530293 - March 19, 2026
In case cover and title do not match, the title is correct

Hafstein, Valdimar Tr. (University of Iceland)
Heirloom Cultures and Heritage Branding: The Creamy Case of Icelandic Skyr - Elements in Critical Heritage Studies

Price
$ 26.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 31 - Aug 5
Get notified about new Hafstein, Valdimar Tr. (University of Iceland) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom cultures to build a brand advantage.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 19, 2026
ISBN13 9781009530293
Publishers Cambridge University Press
Pages 100
Dimensions 230 × 151 × 9 mm   ·   162 g
Language English  

More from the same publisher

See all of Hafstein, Valdimar Tr. (University of Iceland) ( e.g. Paperback Book and Hardcover Book )