Heirloom Cultures and Heritage Branding: The Creamy Case of Icelandic Skyr - Elements in Critical Heritage Studies - Hafstein, Valdimar Tr. (University of Iceland) - Books - Cambridge University Press - 9781009530323 - March 19, 2026
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Hafstein, Valdimar Tr. (University of Iceland)
Heirloom Cultures and Heritage Branding: The Creamy Case of Icelandic Skyr - Elements in Critical Heritage Studies

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Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom cultures to build a brand advantage.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 19, 2026
ISBN13 9781009530323
Publishers Cambridge University Press
Pages 100
Dimensions 150 × 220 × 20 mm   ·   303 g
Language English  

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