Strategic Communication: Campaign Planning - James Mahoney - Books - Taylor & Francis Ltd - 9781032329734 - June 20, 2023
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James Mahoney
Strategic Communication: Campaign Planning 3rd edition

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Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.

200 pages, 25 Tables, black and white; 22 Line drawings, black and white; 1 Halftones, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 20, 2023
ISBN13 9781032329734
Publishers Taylor & Francis Ltd
Pages 278
Dimensions 246 × 174 × 21 mm   ·   538 g
Language English  
Editor Mahoney, James

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