Strategic Communication: Campaign Planning - James Mahoney - Books - Taylor & Francis Ltd - 9781032329741 - June 20, 2023
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James Mahoney
Strategic Communication: Campaign Planning 3rd edition

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Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.

200 pages, 25 Tables, black and white; 22 Line drawings, black and white; 1 Halftones, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 20, 2023
ISBN13 9781032329741
Publishers Taylor & Francis Ltd
Pages 278
Dimensions 253 × 180 × 26 mm   ·   650 g
Language English  
Editor Mahoney, James

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