Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business - James Mahoney - Books - Taylor & Francis Ltd - 9781032459592 - October 13, 2023
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James Mahoney
Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business

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This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

168 pages, 9 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and w

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 13, 2023
ISBN13 9781032459592
Publishers Taylor & Francis Ltd
Pages 168
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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